This folder is empty, proof that its original purpose was realized. I wonder what kinds of images were printed on the postcards inside the folder, and how many there were. I wonder when it became clear to printers of such card folios that it was much more exciting to receive a postcard representing a place visited by a friend or family member than a generic art card. Perhaps these folders containing postcards were popular with people on cruises, so a card was there at the ready when the traveler thought to write a friend about a spectacular view or sumptuous meal or captivating novel or interesting new friends enjoyed while aboard ship.
Thanks to a blog titled Thoughts of Bibliomaven, I was able to learn more about the printer of this postcard folder, The Rust Craft Shop of Boston, Mass. In a post dated September 27, 2009, the author of the blog wrote:
Fred Rust opened his Book and Craft Shop in Kansas City in 1906. Along with his brother Donald (mining engineer by vocation) they produced various greetings cards, blotters, calendars and the like.
The Rusts' moved to Boston from Kansas City in 1913 opening the Rust Craft Company. Mainly in the greeting card business, this greeting card company evolved into one of the largest in the United States. After the move to Boston it produced greeting cards, puzzles, book marks, books, postcards, book plates, etc.
The Rust Craft Greeting Cards Inc. Company was purchased by Ziff Davis in 1979. The price which included the six television stations Russ Craft owned, was $89 million dollars. Of course the Rust family had long since sold out. . .
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ONE WITH SMILES AND NO LAMENTS;
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